About Us

We believe that data-driven people decisions benefit both your business and employees


Founded early 2016, the HR Analytics Academy has rapidly grown to become the world’s leading and largest educator in the field of HR analytics. Having witnessed the global skills gap that exists between traditional HR and HR analytics we decided to start preparing tomorrow’s HR professionals by learning them valuable analytics skills.

We want to change the way people-decisions are made and how we practice HR. By offering relevant, practical courses we enable our students to take a more strategic and pro-active role within their organization.

The HR Analytics Academy is part of AnalyticsinHR.com. With over 50.000 monthly visitors is Analytics in HR the largest online community of HR analytics practitioners.


At the HR Analytics Academy, we combine strong subject matter knowledge with technologies to help our students to succeed. We thrive on diversity and continuous feedback, as we’re all passionate about making a measurable impact in all that we do. We provide a supportive working environment in order to help our employees increase their knowledge, capabilities, and skills for long-term success, knowing it correlates directly with our students’ success.

Our students’ sign up with us because of this culture. They prefer to work with a team that is firmly committed to the value of long-term relationships and up-to-date knowledge in the increasingly complex field of HR analytics.

We help our team members grow in their current roles and dream about what’s next. Our people are encouraged to attend events, share what they do, and take time to work on projects that will bring our courses to the next level.

We’re determined to change the way people-decisions are made. From instructors to marketers and customer service representatives, we empower our people to make an impact. When you’re in charge of making a difference, there’s no limit to what you can do.

Our People

At the HR Analytics Academy, the quality of our staff and instructors is the driving mechanism behind our success. Our team is made up of innovative thinkers who have entrepreneurial blood running through their veins. We take full ownership of all we put our hands to and we live to deliver massive value — every day. We’re data scientists, teachers, designers and consultants with a passion for HR analytics. We are problem-solving savants, enabling us to thrive in an increasingly technological economy.

To support hundreds of new students every quarter we are continually expanding our team. As a privately owned company, we’re able to work fast and respond to our students’ needs without anything getting in our way.

Our headquarters are located right in the heart of Rotterdam, The Netherlands. Our modern workspace is designed for collaborations featuring large open office areas, quiet working spaces, a coffee corner and a stunning view of the Rotterdam Skyline.


Our Team of Instructors and Experts

Meet our team of instructors, data-scientists and HR analytics experts.
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    Erik van Vulpen

    Lead Instructor, industry expert, and best-seller author.


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    Lyndon Sundmark, MBA

    Instructor, practitioner, consultant, and writer.


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    John Lipinski, Ph.D.

    Lead Instructor, Data-Engineer and Research Psychologist


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    Bastiaan Stokkel

    Curriculum manager, Psychologist, and HR analytics expert


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    René Klep

    Instructor, Lecturer Human Resource Manager


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    Mark Lawrence

    Instructor, Analytics & Transformation expert


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    David Creelman

    Instructor, Researcher & Human Capital Consultant


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    Nando Steenhuis

    Academy manager, HR-analytics expert


Bonus content contributors:

AIHR Support team

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    Huy Trinh


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    Andrea Ochoa

    Head of Customer Support

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    Tyrone Letang

    Social Media Manager

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    Bastiaan Stokkel

    Curriculum manager

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    Eline Becht

    Marketing Support

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    Raul Deiana

    Account Executive Corporate Solutions


What is the refund policy?

Our courses come with a 30-day no questions asked money back guarantee. Within 30 days of starting the course, if you are unhappy for whatever reason just email our customer service at support@analyticsinhr.com and you will get a full refund.

Are these courses self-paced?

Yes! All of our courses are self-paced. By putting our students in the driver’s seat we enable you to optimize your own learning curve and complete the course at your own pace.

Where do I login to the academy?

We will activate your account within 24 hours of confirming your enrollment. Once activated you will receive an email with your username and password. In this email, we will also provide the link to the login page of the academy and some additional instructions.

Do you offer group discounts?

If you and your colleagues want to enroll at the same time you might be eligible for a group discount. Please contact us at support@analyticsinhr.com and let us know the course(s) for which you would like to enroll and the size of your group.

How much time will I need for this course?

Our only courses have a specific number of modules. In order to complete 1 module per week, we recommend you to dedicate about 3 – 4 hours per week.

This includes watching the video lessons, studying the course material and preparing exercises. However, the courses are self-paced so you determine the actual pace, as long as you finish within 12 months.

When does the course start?

Whenever you want!
One of the advantages of an online course is that you are in the driver seat. Within 48 hours of receiving your payment, we will activate your account. You determine when you actually start. From that moment you will have 12 months full access to the course and all the materials.

When are the coaching sessions?

Our user-friendly interface, allows you to schedule the coaching sessions yourself. Simply check your instructor’s availability and reserve a timeslot in the agenda.

How does the invoice payment method work?

At the checkout page, you can select three payment methods (Creditcard, Paypal or Invoice). If you select the invoice payment method your academy-account will be on hold until we receive your payment in full.

You’ll be invoiced within 48 hours.

Is it possible to pay using a different currency?

Yes! On the checkout page, you can select three different currencies: USD (default), EUR and, GBP. The payment will proceed in the selected currency.

Where can I find the course curriculum

On each course page, you’ll find a link to download the syllabus. Each course’s syllabus contains the detailed overview of the curriculum.

Does the academy work on my device?

Our Academy is web-based and accessed through your internet browser. The academy works on any device with an internet browser and a working internet connection.

Can I download the lessons and materials?

You can download all our course materials (including the video lessons) to your local device. Sharing these materials with others is however strictly forbidden.

Are the courses SHRM-CP eligible

Analytics in HR is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit www.shrmcertification.org.

Do I need to pass an exam to finish a course?

No. We’ll monitor your progress along the way and intervene if necessary.

When is the next enrollment period?

We have four enrollment period each year. One per quarter. The date of the next enrollment period is released right after an enrollment ends.

My question is not in the FAQ

If you have a question, we have an answer. If you need something, we’ll help you. Contact us anytime at support@analyticsinhr.com.

Contact Us


The Coopvaert, 516 Blaak,
3011TA Rotterdam, The Netherlands


+31 (0)10 3400 130



Transform Your Company by Boosting Your Skills